Rodrigo García Saiz
Director at Central Films North
Mexico City, United States
TitleNight
Agency
Campaign Night
Advertiser Lo Jack Mexico
Brand Lo Jack
Date of First Broadcast/Publication 2015 / 3
Business Sector Business Services
Story Only about 30% of the cars in Mexico have insurance. Lo Jack is a radiofrequency recovery system that is included in some cars when people buy them, but this option is diminishing. We wanted to remind car owners the importance of feeling protected in case their cars got stolen. With insecurity levels rising, if it happens to any of us, we shouldn't risk our safety (or our family’s) over a car. With Lo Jack installed, there's no need to argue with the robbers; let the car get taken and Lo Jack will recover it fast. 
Media Type Television
Length
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