Title | Night |
Agency | Grey Worldwide Mexico |
Campaign | Night |
Advertiser | Lo Jack Mexico |
Brand | Lo Jack |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Business Services |
Story | Only about 30% of the cars in Mexico have insurance. Lo Jack is a radiofrequency recovery system that is included in some cars when people buy them, but this option is diminishing. We wanted to remind car owners the importance of feeling protected in case their cars got stolen. With insecurity levels rising, if it happens to any of us, we shouldn't risk our safety (or our family’s) over a car. With Lo Jack installed, there's no need to argue with the robbers; let the car get taken and Lo Jack will recover it fast. |
Media Type | Television |
Length | |
Executive Creative Director | Pepe Aguilar |
Creative Director | Luis Guillen |
Creative Director | Victor Figueroa |
Creative Director | Raúl Rivera |
Creative Director | Miguel Ottati |
Copywriter | Raúl Rivera |
Copywriter | Miguel Ottati |
Director | Rodrigo García Saiz |
Agency Producer | Central Films |
Editor | Leonel Perez |
Executive Producer | Mauricio Francini |