Frank Seiler
Frank Seiler
Copywriter at Serviceplan
Hamburg, Germany
TitleCoffeetable Book
Campaign Coffeetable Book
Advertiser Rolf Benz AG
Brand Rolf Benz

We invented the first coffeetablebook that’s also a coffeetable. From a distance, it looks like a coffeetable, but on closer inspection it turns out to be a book that reveals to the customer the whole world of the Rolf Benz coffeetablecollection.
Either at the POS or at trade fairs, the unusual promotional idea makes people curious to find out more about coffeetables. And now, suddenly more people than ever before are becoming interested in the once 'poor relation' of the Rolf Benz collection. 

Media Type Case Study
Account Supervisor
Executive Creative Director
Chief Creative Officer
Art Director
Art Director
Creative Director


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