Bouha Kazmi is a graduate of Central Saint Martins and was headhunted during his third year by the Design Lab and Carat agency in London. He worked as part of their Creative Intelligence and Brand Innovation teams on media campaigns for Smirnoff/Diageo, American Express, UNICEF, Adidas and Orgasmic Chocolates. He was also selected as part of a research team of three, sent to live in Geneva for several months to work alongside global clients across different industries to deliver innovation through world-class consumer experiences. He has worked both agency and production side, acting as creative director for London based production company Flynn before joining Independent and Indy8.In 2011, Bouha had his directorial debut working with multi-award winning director Sam Brown as second unit director for Jay’ Z’s Onto The Next One, a music video that has garnered numerous awards on both sides of the Atlantic. His short film Flicker, shot in Arizona, has been nominated for the Young Directors Awards in Cannes 2013.