Title | Sunday Grannies (Board) |
Agency | MRM//McCann |
Campaign | Sunday Grannies |
Advertiser | Vodafone |
Brand | Vodafone Romania |
Date of First Broadcast/Publication | 2015 |
Business Sector | Telecommunications Services |
Story | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Media Type | Case Study |
Art Director | Daniel Strugariu |
Executive Creative Director | Adrian Botan |
Copywriter | Ruxandra Papuc |
Creative Director | Catalin Dobre |
Creative Director | Ioana Filip |
Account Director | Dana Hogea |
Account Director | Cornel Crihana |
Production Company | Multimedia Est |
Account Director | Dana Hogea |
Account Director | Cornel Crihana |