Catalin Dobre
Chief Creative Officer at McCann Budapest
Bucharest, Romania
TitleSunday Grannies (Board)
Agency
Campaign Sunday Grannies
Advertiser Vodafone
Brand Vodafone Romania
Date of First Broadcast/Publication 2015
Business Sector Telecommunications Services
Story In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Media Type Case Study
Art Director
Executive Creative Director
Copywriter
Creative Director
Creative Director
Account Director
Account Director
Production Company Multimedia Est
Account Director
Account Director

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