| Title | Romanians Come Home! |
| Agency | MRM//McCann |
| Campaign | Romanians, Come Home! |
| Advertiser | Kandia-Excelent |
| Brand | Rom |
| Posted | October 2015 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | We started with a campaign manifesto that invited Romanians living in Romania to visit www.intoarceteRomane.ro, the dedicated ROM branded microsite that helped them convince their friends (living abroad) to come back by creating an emotional video. We gave them even a chance to start over here with the aid of Reviro, a local NGO with the mission of finding jobs for Romanians who consider returning here. We assembled video templates which could be personalized by people, using top internet sensations, animals & landscapes, in which Rom brand provides Romanians again “strong sensations”. |
| Media Type | Digital |
| Length | |
| More Information | www.intoarceteRomane.ro |
| Art Director | Arpad Rezi |
| Art Director | Bogdan Teodorescu |
| Executive Creative Director | Adrian Botan |
| Creative Director | Catalin Dobre |
| Creative Director | Sebastian Olar |
| Account Director | Raluca Voinea |
| Account Director | Alina Carasol |
| Copywriter | Sebastian Olar |
| Copywriter | Cristina Tatar |
| Strategic Planner | Ileana Serban Parau |
More Work
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