Sony - "DEFY feat Macy Baez"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

12268

Title	DEFY feat Macy Baez
Agency	FCB New Zealand
Campaign	DEFY
Advertiser	Sony Corporation of America
Brand	Sony
Date of First Broadcast/Publication	2016 / 4
Business Sector	TV, Hi-Fi, Video, Personal Stereo & Accessories
Philosophy	What does it take to become a dancer, when you're born profoundly deaf? Meet Macy Baez, the star of project DEFY, a fearless 15-year-old hip-hop dancer from the Illawarra, Australia. Watch her story to find out how she dances by feeling the music, and through this, how she’s making her way onto the world stage. #extrabass
Media Type	Digital
Length	100 seconds
Executive Creative Director	James Mok
Executive Creative Director	Tony Clewett
Media Planner	Kate Grigg
Media Planner	Kate Kennedy
Creative Team	Melina Fiolitakis
Account Director	Hannah Downes
Account Director	Toby Sellers
Photographer	Mike Braid
Head of Content Production	Pip Mayne
Social	Mark Cameron
Social	Kate MacDonald
Head of Creative Services	Jenni Doubleday
Creative Team	Kelly Lovelock
Account Management	Laura Little
Head of Craft	Nick Smith
Studio Manager	Simon Pengelly
Digital Strategist	Dan West
Strategist	Rufus Chuter
Creative Team	David Shirley
Producer	Tim Bern
Music Composer	Josh Fountain
Composer	Level Two Music
Editor	Fiona Hayden
Retoucher	Scott Kelly
Production Company	Flying Fish
Producer	Sam Attenborough
Director of Photography (DOP)	Marty Williams
Directors	James Solomon