Neil Andrews
Producer at Love Song
London, United Kingdom
TitleHoliday
Agency
Campaign Holiday
Advertiser adidas
Brand adidas Originals & Foot Locker
Date of First Broadcast/Publication 2013 / 11
Product adidas Originals Brooklyn Nets
Business Sector Sneakers / Athletic Footwear
Story The film captures the party from every angle. We see the basketball court heaving with people, the party-goers enjoying every minute and the positive vibes flowing freely. The basketball players take centre stage, performing incredible tricks, when surprise guest Fernando Torres appears and shows off his own unique skills. 
Philosophy To launch the new range, an urban basketball court in West London was transformed into a late night party venue.We invited hundreds of Foot Locker’s Facebook fans down to the venue with the promise of a huge celebration and the chance to meet a very special celebrity guest.On the night troops of body-poppers, artists, basketball players, trampolinists, break-dancers, cheerleaders and DJs partied alongside hundreds of Footlocker’s Facebook Fans. 
Media Type Television
Length
Market France, United Kingdom, Italy
Production Company
Audio Post Production
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Copywriter
Art Director
Account Planner
Account Director
Agency Producer
Media Agency
Media Planner
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Director
Photographer
Production Company Producer
Post Production
Actor / Celebrity

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