| Title | Blond |
| Title (original language) | Blonde |
| Agency | BETC Etoile Rouge |
| Campaign | New Lacoste Campaign: Autumn Winter 2012-2013 |
| Advertiser | Lacoste |
| Brand | Lacoste |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Clothing |
| Tagline | Unconventional Chic |
| Philosophy | Les nouvelles héroïnes Unconventional Chic de la saison automne-hiver se nomment Kati Nescher et Kasia Struss.Elles portent la deuxième collection de Felipe Oliveira Baptista qui rend hommage aux femmes libres, libérées, élégantes et refusant les conventions. |
| Media Type | Television & Cinema |
| Agency Producer | Béatrice Kagan |
| Copywriter | Caroline Cornu |
| Art Director | Jean-Charles Guillet |
| Art Director | Yuki Kani |
| Creative Director | Safia Bouyahia |
| Executive Creative Director | Rémi Babinet |
| Account Director | Anne-Laure Pilet |
| Managing Director | Claus Lindorff |
| Advertising Manager | Mylène Atlan |
| Advertising Manager | Laurent Vinay |
| Advertising Manager | Laetitia Laplace |
| Advertising Manager | Didier Calon |
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