| Title | Palm Oil Free Shopping Guide |
| Agency | Ogilvy New Zealand |
| Campaign | Palm Oil Free Shopping Guide |
| Advertiser | Auckland Zoo Conservation Fund |
| Brand | Auckland Zoo Conservation Fund |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | Edible Fat Products |
| Tagline | Buy Palm Oil Free Know the real cost of your shopping. |
| Story | Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think. |
| Media Type | |
| Creative Group Head | Darran Wong Kam |
| Creative Director | Dave Nash |
| Executive Creative Director | Damon O'Leary |
| Creative Team | Adam Barnes |
| Creative Team | James O'Sullivan |
| Designer | James Showler |
| Designer | James Wendelborn |
| Designer | Gary Horne |
| Retoucher | Dan Spataru |
| Account Manager | Michaela Kerr |
| Account Manager | Olivia Gavan |