| Title | Lung Cancer |
| Agency | RGA Comunicacao |
| Campaign | Lung cancer |
| Advertiser | Secretaria de Saúde de Pernambuco |
| Brand | Secretaria de Saúde de Pernambuco |
| Posted | January 2012 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Lung cancer. You know how this story begins. Smoking can cause many health problems, such as lung cancer. |
| Tagline (original language) | Câncer de Pulmiâo você sabe como essa história começa |
| Media Type | |
| Photographer | Wilton Marcelino |
| Copywriter | Ricardo Santiago |
| Art Director | Lenilson Lima |
| Art Director | David Alfonso Suárez |
| Creative Director | Lenilson Lima |
| Illustrator | David Alfonso Suárez |