| Title | Hope Infographic |
| Agency | Tribal Sydney |
| Campaign | Hope |
| Advertiser | Cancer Council Australia |
| Brand | Cancer Council Australia |
| Posted | January 2012 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | |
| Philosophy | Australians can now have a better understanding of what causes cancer, learn ways to prevent it and commit to a healthier lifestyle at a touch of a button, thanks to an Australian-first interactive online cancer infographic launched by Cancer Council NSW and Tribal DDB.The cancer infographic, Hope - Turning the Page on Cancer, uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and the five pillars of prevention.The information is followed by a call to action asking users to publicly declare via Facebook and Twitter, the cancer risk factor they will commit to reducing this year. http://hope.cancercouncil.com.au/ |
| Media Type | Digital |
| Copywriter | Chris Peck |
| Art Director | Ramon Rodriguez |
| Art Director | Domenic Bartolo |
| Account Director | Cathy Peare |
| Production Manager | Desiree O’Farrel |
| Account Director | Matt Melik |
| Account Director | Charles Rallings |
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