| Title | Nos As Sweet As You Think |
| Agency | BMF |
| Campaign | Not As Sweet As You Think |
| Advertiser | Lion Pty Ltd |
| Brand | Toohey's |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Not As Sweet As You Think |
| Media Type | |
| Market | Australia |
| Soundtrack | The Pushbike Song |
| Executive Creative Director | Shane Bradnick |
| Art Director | Alex Booker |
| Copywriter | Dan O'Bey |
| Copywriter | Nigel Clark |
| Photographer | Andreas Smetana |
| Retoucher | Vanessa Brownlee |
| Art Buyer | Sarah Thompson |
| Typographer | Thanh Lu |