Durex - "Behind Closed Doors"

Havas London

Havas London London, United Kingdom

13484

Brand: Durex
Country: United Kingdom

Advertiser: Reckitt Benckiser

Title	Behind Closed Doors
Agency	Havas London
Campaign	Durex Explore
Advertiser	Reckitt Benckiser
Brand	Durex
Date of First Broadcast/Publication	2015 / 2
Business Sector	Contraceptives & Pregnancy Tests
Story	We harnessed cutting edge dual screen technology to create the world's first synchronised dual screen film for the launch of Durex's new e-commerce website in the UK.
Philosophy	When your mobile device is pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal the film’s alternative view on the second screen. The integrated campaign runs across TV, mobile, online, PR, print and social.
Media Type	Television
Length	66 seconds
Mobile App development	Havas London
Media Agency	ZenithOptimedia EMEA
Account Management	Julian Ashley
Creative Director	Mark Fairbanks
Creative Director	Alasdair Graham
Agency Producer	Sarah Sharp
Editor	Mark Aarons
Planning	Gemma Hamilton
Copywriter	Joel Williams
Planning	Yelena Gaufman
Head of Technology & Innovation	Michael Olaye
Film Production Co Producer	Finn James
Director of Photography (DOP)	Jean-Noel Mustonen
Agency Producer	Amanda Newall
Art Director	Andy Preston
Creative Designer	David Cardona
Account Management	Alice Martin
Account Management	Mihiri Kanjirah
Account Management	Ainhoa Wadsworth
Head of Digital Delivery	Tony Clarke
Senior Digital Producer	Michel Benhamou
Application Developer	Piotr Durzynski
Application Developer	Zachary Downs
	: Bongani Ndlovu
Application Developer	Jordi Narvines
Quality Assurance Manager	Fikayo Adeyefa
Film Director	Misko Iho
Sound	Dave Robinson (Angell Sound)
Music	Kenneth Sorensen
Film Production Company	The Love Commercial Production Company
Post Production	The Mill London