Rama Allen
Executive Creative Director at Variable
United States
TitleCharge Forward (30s)
Campaign Charge Forward
Advertiser General Motors Corp.
Brand Cadillac ELR
PostedJanuary 2015
Business Sector Automotive
Story The ELR idles at the intersection of art and science.It’s an object that looks like a sculpture. It’s brimming with technological innovations. It’s details are inspired by human insight that hits us both in the heart and the mind. The ELR is infused with wonder and celebrates beauty in the details.This is where art, science, heart, mind, design and insight cross paths with plasma coils, ferro liquids, miniature storms and crashing lightbulbs.It’s a beautiful intersection, and we’re inviting you to stand in the middle with us.Onward! 
Media Type Television
Length
Production Company
Director
Director

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