Peter Ampe

Peter Ampe

Chief Creative Officer at FamousGrey
Bruxelles, Belgium

About me

Peter stands as one of Europe's highly esteemed creative directors, boasting an exceptional track record adorned with 44 Cannes Lions and 19 effie awards. His distinctiveness lies in his remarkable ability to metamorphose each creative directive into a profound and purposeful concept. His pursuit extends beyond conventional creativity, delving into the realm of societal significance for every brand he encounters.

Beyond his accolades, Peter has also left a literary mark as the co-author of 'Great Minds Think Unalike,' a book collaboratively penned with his wife and leadership coach, Emily Rammant. This work sheds light on the inherent creative advantages stemming from conditions like ADHD, ASD, dyslexia, and OCD.

The year 2022 unfolded as a Grand Cru Year for both Peter and his agency, FamousGrey. Their campaign, the Volvo Street Configurator, not only clinched a prestigious Gold Lion at Cannes but also seized a Grand Prix at Eurobest. Further enhancing his stature, Peter received an exclusive invitation to join the One Show Jury and took up a pivotal role in the Belgian effie jury.

Equipped with a Master's degree in Linguistics and Literature, Peter embarked on his professional journey as a freelance journalist and a language instructor for political refugees. At the age of 29, he pivoted into the domain of advertising, driven by a vision to infuse authenticity into the industry. Today, he commands the role of Chief Creative Officer (CCO) at FamousGrey, while also holding a significant seat in the Grey Creative Global Council.

Awards
Executive Creative Director
Brussels, Belgium
February 2013 - Present (11 years 1 month)
Member of the Global Creative Council
Brussels, Belgium
January 2016 - 2017 (1 year)
Creative Director
Happiness Brussels
Brussels, Belgium
September 2011 - December 2012 (1 year 3 months)
Creative & creating director
Board of worldwide creative directors
Publicis Groupe
Paris, France
July 2009 - September 2011 (2 years 2 months)
Creative Director
Duval Guillaume
Bruxelles, Belgium
2001 - September 2011 (10 years 8 months)
Copywriter
Bruxelles, Belgium
1999 - 2001 (2 years)
Copywriter
Y&R Brussels
1995 - 1999 (4 years)
Freelance Journalist
De Morgen, Het Laatste Nieuws, Focus TV, Tips
1990 - 1994 (4 years)

Education

Advanced Advertising Skills, Amsterdam

1997 (1 year)

Master Germanic Philology

1984 - 1989 (5 years)

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