Jimmy Lee
Group Creative Director at Ways & Means
Singapore, Singapore
TitleAssassin's Creed 3: RISE trailer
Agency
Campaign Assassin's Creed 3 RISE
Advertiser Ubisoft
Brand Ubisoft (EMA)
Date of First Broadcast/Publication 2012 / 7
Product Assassin's Creed
Business Sector Video Games/Consoles
Story Ubisoft® EMEA launched the European campaign for Assassin's Creed 3 with "RISE," an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game."RISE" pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.The campaign conceptualized by Sid Lee also includes digital and social media, print and outdoor elements. 
Media Type Television & Cinema
Length
Soundtrack Arcade Fire - My Body is a Cage
Production
Creative / Art Direction
Director
Production

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