Peter Brough
Account Manager at Zulu Alpha Kilo
Toronto, Canada
TitleScorched
Agency
Campaign Scorched
Advertiser Subaru Corporation
Brand Subaru Canada
PostedJuly 2012
Product BRZ Sizzles
Business Sector Cars
Story The national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots.  The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path.  Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks.
Media Type Television & Cinema
Soundtrack Execute
Production Company
Post Production
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Account Manager
Account Manager
Account Manager
Director
Executive Producer
Executive Producer
Director of Photography (DOP)
Executive Producer

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