Title | Scorched |
Agency | DDB Canada |
Campaign | Scorched |
Advertiser | Subaru Corporation |
Brand | Subaru Canada |
Posted | July 2012 |
Product | BRZ Sizzles |
Business Sector | Cars |
Story | The national campaign features a 60-second online film, ‘Scorched,’ shot with Phantom camera technology, creating extreme slow-motion shots. The suspenseful story unfolds inside a garage where an unknown source of heat melts everything in its path. Amplified by a dubstep track, “Execute” by Excision, the final shot reveals the heat source to be the Subaru BRZ emerging out of a drift, demonstrating that the BRZ handles as incredibly as it looks. |
Media Type | Television & Cinema |
Soundtrack | Execute |
Production Company | Radke |
Post Production | Alter Ego |
Creative Director | Denise Rossetto |
Creative Director | Todd Mackie |
Associate Creative Director | Paul Riss |
Associate Creative Director | Adam Bailey |
Copywriter | Adam Bailey |
Art Director | Paul Riss |
Agency Producer | Ken Rodger |
Account Manager | Michael Davidson |
Account Manager | Peter Brough |
Account Manager | Julia Morris |
Director | Common Good |
Executive Producer | Marie-Pierre Toure |
Executive Producer | Stefanie Kouverianos |
Director of Photography (DOP) | Chris Mably |
Executive Producer | Miriana DiQuinzio |