Louise Cripps
Art Buyer at Happy Finish
London, United Kingdom
TitleHey CCTV, Up Here
Agency
Campaign Derrick Rose Jump Store
Advertiser adidas
Brand adidas
Date of First Broadcast/Publication 2013 / 7
Business Sector Sneakers / Athletic Footwear
Story The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.
We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.
How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
Media Type Print
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Account Manager
Account Executive
Strategic Planner
Agency Producer
Agency Producer
Director of Photography (DOP)
Director
Editor
Designer
Photographer
Producer
Producer
Art Buyer

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