Xavier Serrano

Xavier is responsible for leading the strategic
direction and business development of G2 in
Colombia as well as for its presence in Venezuela
and Ecuador. After eight years at G2, Colombia has
become a leading agency (top three in the market)
with more than 25 international awards, over 80
direct employees, and clients such as SAB Miller,
Samsung, Nokia, Oracle, Microsoft, Telmex, and Coca
Cola.

Xavier has 15 years of experience serving in a wide
range of positions in Client Strategy, New Business,
Digital, Programming, and Account Management.
He has a Bachelor in Economics and Marketing,
with an MBA and MIS from Southeastern University.
Xavier lectures in graduate programs at two major
Colombian universities. Previously, Xavier managed
one global digital agency in Colombia and worked as
marketing director.