Title | Office (Airport) |
Agency | J. Walter Thompson London |
Campaign | Supporting Human Ambition |
Advertiser | HSBC |
Brand | HSBC |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
Media Type | Billboard |
Creative Director | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
Advertising Manager | Hamish Goulding |
Account Planner | Rob Alexander |
Business Director | Luke Kenny |
Advertising Manager | Brianna Davis |
Account Manager | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
Account Manager | Ben Golden |
Project Manager | Louise Tench |
Creative Team | Mark Campion |