Breast Cancer Care - "The Woman Behind The Cancer"

M&C Saatchi Group

M&C Saatchi Group Global

12959

Title	The Woman Behind The Cancer
Agency	M&C Saatchi Group
Campaign	Support for the woman behind the cancer
Advertiser	Breast Cancer Care
Brand	Breast Cancer Care
Date of First Broadcast/Publication	2012 / 2
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath.
Media Type	Cinema
Director	Julia Fullerton-Batten
Producer	Sue Cooke
Producer	Bruce McKelvie
Creative Team	Morgane Alexandre
Creative Team	Christopher Ross-Kellam
Creative Director	Mark Goodwin
Photographer	Wyatt Clark & Jones
Producer	Susan Chedgey
Director of Photography (DOP)	Stuart Graham
Editor	Mark Burnett
Editing Company	Speade
Post Production	The Mill London
Special Effects / VFX	Paul Schleicher
Concept	Nathan McKenna
Concept	Henrik Holmberg
3D Graphics	Amaan Akram
3D Graphics	Dan Moore
3D Graphics	Andy Nicholas
3D Graphics	Tom Bolt
3D Graphics	Sergio Xisto
3D Graphics	Sauce Vilas
3D Graphics	Luke Tickner