Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, United States

20065

Brand: Minute Maid
Country: United States

Advertiser: Coca-Cola Company

Title	Minute Maid - 'Cones' Digital Short
Agency	Publicis Sapient
Campaign	Minute Maid Digital videos - Pure Squeezed
Advertiser	Coca-Cola Company
Brand	Minute Maid
Date of First Broadcast/Publication	2012 / 2
Business Sector	Fruit Juices & Drinks
Tagline	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
Story	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
Philosophy	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Media Type	Web Film
More Information	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Chief Creative Officer	Gaston Legorburu
Editor	Andres Ripoll
Art Director	Omar Mendez
Copywriter	Cynthia Posillico
Copywriter	Casey Woods
Associate Creative Director	Sasha Kobrynich
Executive Creative Director	Juan Morales
Creative Director	Andrew Goldstein
Creative Director	James Allen