| Title | Ricard 4 |
| Agency | BETC Paris |
| Campaign | 80th Anniversary |
| Advertiser | Pernod-Ricard |
| Brand | Ricard |
| Date of First Broadcast/Publication | 2012 / 3 |
| Business Sector | Alcoholic |
| Tagline | 80 years old, still yellow |
| Tagline (original language) | 80 ans et toujours jaune |
| Media Type | |
| Account Manager | Thibault Plantet |
| Account Manager | Eugénie Lefebvre |
| Account Manager | Jean-Baptiste Lucas |
| Account Manager | Henri Tripard |
| Producer | Annick Audoux |
| Producer | Sandrine Lascurettes |
| Strategic Planner | Maria Galleriu |
| Copywriter | Royer Jean-Christophe |
| Creative Team | Julien Schmitt |
| Art Director | Eric Astorgue |
| Executive Creative Director | Rémi Babinet |
| Advertising Manager | Laurent Bergeron |
| Advertising Manager | Florent Leroi |
| Advertising Manager | Michael Merolli |
More Work
SEE ALLLe Ballon VS l’Allongé
- BRAND:
- Ricard
- AGENCY:
- BETC Paris
Le Ballon VS l’Allongé
- BRAND:
- Ricard
- AGENCY:
- BETC Paris
Rosé
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Tonic
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Ice Cubes
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
Calligram 4
- BRAND:
- Ricard
- AGENCY:
- BETC Paris
Calligram 3
- BRAND:
- Ricard
- AGENCY:
- BETC Paris
Calligram 1
- BRAND:
- Ricard
- AGENCY:
- BETC Paris
Calligram 2
- BRAND:
- Ricard
- AGENCY:
- BETC Paris