Fédération Française de Cardiologie - "Les Chutes"

HUMANSEVEN

HUMANSEVEN PUTEAUX, France

Awards

16938

This ad is part of the ACT Responsible Collection

Brand: Fédération Française de Cardiologie
Country: France

Advertiser: Fédération Française de Cardiologie

Title	Les Chutes
Brief	We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agency	HUMANSEVEN
Campaign	Les Chutes
Advertiser	Fédération Française de Cardiologie
Brand	Fédération Française de Cardiologie
Date of First Broadcast/Publication	2017 / 3
Business Sector	Public Safety, Health & Hygiene
Story	The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Media Type	Television
Length	49 seconds
President	Elisabeth Billiemaz
Advertising Manager	Claire Mounier-Vehier
Advertising Manager	Luc-Michel Gorre
Advertising Manager	Philippe Serre
Advertising Manager	Emilie Beneteau
Account Manager	Nathalie Delaeter
Account Manager	Sophie Mathonet
Account Manager	Esther Govoroff
Executive Creative Director	Xavier Beauregard
Creative / Art Direction	Jordan Molina
Copywriter	Ludovic Miège
Copywriter	Frédérick Lutge
Agency Producer	Sarah Bouadjera
Production Company	Quad
Director	Henry Mason
Producer	Karen Barel
Post Production	Hercules HRCLS
Sound	Hercules HRCLS