Title | All Access Factory |
Agency | Tribal Toronto |
Campaign | Our Food. Your Questions. |
Advertiser | McDonald's |
Brand | McDonald's Canada |
Date of First Broadcast/Publication | 2012 / 10 |
Business Sector | Restaurants & Fast Food |
Story | For years, McDonald’s has struggled with negative consumer perceptions about their food. To address the food myths and mis-information out there, we’re engaging Canadians in a fully transparent and open conversation with answers to all their McDonald’s food questions – even the tough ones. Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and videos shot on-the-fly to every single question. |
Media Type | Web Film |
Sound Design Company | RNW |
Editor | School |
Post Production | School |
Line Producer | Liz Dussault |
Director | Torey Kohara |
Director | John Weyman |
Production Company | Family Style |
Account Director | Miles Savage |
Agency Producer | Melanie Lambertsen |
Art Director | Benson Ngo |
Copywriter | Ryan Lawrence |
Creative Director | Louis-Philippe Tremblay |