Julián Castro
Executive Producer at Landia
Miami, United States
TitleThe book that can't wait Board
Title (original language)El libro que no puede esperar
Agency
Campaign The Book That Can't Wait
Advertiser Eterna Cadencia Publisher & Bookstore
Brand Eterna Cadencia Publisher & Bookstore
PostedMay 2012
Business Sector Media, Publishing & Production
Story Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones. 
Media Type Case Study
Other
Agency Producer
Director
Director
Director
Production Company Producer
Production Company Gloria Films
Designer
Designer
Producer
Art Director
Copywriter
Creative Director
Executive Creative Director

Trending

Create a free Talent profile and become a member of AdForum

Get Started