Production Company Producer
at
TBWA\Hunt\Lascaris Johannesburg
Johannesburg, South Africa
| Title | Shark-finning sundial |
| Agency | TBWA\Hunt\Lascaris Johannesburg |
| Campaign | Shark-Finning Sundial |
| Advertiser | The Endangered Wildlife Trust |
| Brand | The Endangered Wildlife Trust and Sharklife Conservation Group |
| Date of First Broadcast/Publication | 2012 / 3 |
| Product | Shark Conservation |
| Business Sector | Environmental & Animal Issues |
| Philosophy | We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause. |
| Problem | Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup. South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers. |
| Media Type | Ambient |
| Executive Creative Director | Damon Stapleton |
| Executive Creative Director | Adam Livesey |
| Executive Creative Director | Matthew Brink |
| Production Company Producer | Greg Pentopoulos |
| Copywriter | Mike Vines |
| Creative Director | Justin Wright |
| Art Director | Justin Wright |