Mike Vines
Mike Vines
Johannesburg, South Africa
TitleShark-finning sundial
Agency
Campaign Shark-Finning Sundial
Advertiser The Endangered Wildlife Trust
Brand The Endangered Wildlife Trust and Sharklife Conservation Group
Date of First Broadcast/Publication
Product Shark Conservation
Philosophy

We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause. 

Problem <p>Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.<span> </span></p> <p><span>South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.<span> </span></span></p>
Media Type Ambient
Executive Creative Director
Executive Creative Director
Executive Creative Director
Production Company Producer
Copywriter
Creative Director
Art Director

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