Patricia Marinho

Patricia Marinho

VP Consumer Engagement at FCB Brasil

São Paulo, Brazil


Patricia has a Degree in Social Communication from PUC-Rio.  In 1991, she launched the first relationship program, based on recognition and reward, to malls in Brazil at the Plaza Shopping.  She then worked at Draft Worldwide for four years, where she was responsible for several clients, developing relationship marketing strategies. In the market for 14 years, today Patricia is responsible for customer services and customer engagement at Giovanni+Draftfcb, which involves, inclusively, the development of the shopper marketing discipline. 


People I worked with

Adriano Alarcon
Art Director
Ricardo John
Chief Creative Officer
J. Walter Thompson Brazil
Edgardo Pasotti
FCB Brasil
Tina Castro
Art Buyer
FCB Brasil
Benjamin Yung Jr
Executive Creative Director
FCB Brasil

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