Patricia Marinho

Patricia has a Degree in Social Communication from PUC-Rio.  In 1991, she launched the first relationship program, based on recognition and reward, to malls in Brazil at the Plaza Shopping.  She then worked at Draft Worldwide for four years, where she was responsible for several clients, developing relationship marketing strategies. In the market for 14 years, today Patricia is responsible for customer services and customer engagement at Giovanni+Draftfcb, which involves, inclusively, the development of the shopper marketing discipline.