Title | Anti-Motion Sickness Bag |
Agency | J. Walter Thompson - Mexico City |
Campaign | Anti-Motion Sickness Bag |
Advertiser | Prestige Brands International |
Brand | Dramamine |
Date of First Broadcast/Publication | 2015 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Story | Thousands of people travel every day. No matter if it's by bus, airplane or boat, a large percentage of them suffer motion-sickness, making it an awful journey.In order to take advantage of this moment, and to share that Dramamine is the fastest and most effective solution against motion-sickness we created the Anti Motion-Sickness Bag. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Gabriel Vazquez Yebra |
Executive Creative Director | Luis Gaitán |
Creative Director | Aléxandros Durán |
Creative Director | Francisco Ferro |
Art Supervisor | Oscar Cuevas |
Art Director | Alicia de Souza |
Art Director | Jorge Becerril |
Art Director | Itzel Oropeza |
Copywriter | Pablo Silva |
Copywriter | Sebastián Muñoz |
Copywriter | Flor Tepexicuapan |
Illustrator | Mich Texturas |
Production Company | Contenido Neto |
Director | Miguel Angel Liendo |
Agency Producer | Sebastián Zash |
Account Manager | Karen Wohler |
Account Manager | Alejandra Chávez |
Account Manager | Irving Romero |