Title | Helivery |
Agency | . |
Campaign | Forbes Helivery |
Advertiser | Forbes |
Brand | Forbes |
Posted | May 2012 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Why deliver at the bottom when our readers are at the top? |
Story | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
Result | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
Media Type | Case Study |
Sound Production | S de Samba |
Director | Alex Miranda |
Production Company | TratorFilmes |
Advertising Manager | Antonio Camarotti |
Account Supervisor | Natalie Bursztyn |
Account Director | Carolina Rocha |
Producer | Mauricio Granado |
Art Director | Rafael Rizuto |
Copywriter | Rafael Donato |
Creative Director | Eduardo Marques |
Executive Creative Director | Claudio Lima |
Executive Creative Director | Fred Saldanha |
Group Creative Director | Anselmo Ramos |