|Title||Heroes - The Smith Family|
|Campaign||Heroes - The Smith Family Christmas Appeal 2012|
|Advertiser||The Smith Family|
|Brand||The Smith Family|
|Date of First Broadcast/Publication|
|Tagline||Some kids are heroes but even heroes need help|
BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas appeal.
These kids go to school without the right uniform, schoolbooks or basic essentials, and teh financial situations of their families often mean they're tasked with responsibility beyond their years.
These kids face more challenges in a day than most kids will in a year.
|Account Executive||Sid Dee|
|Account Director||Nicki Fazal|
|Art Buyer||Basir Salleh|
|Agency Producer||Whitney Hawthorne|
|Account Planner||David Hartmann|
|Account Planner||Marie Agudera|
|Art Director||Trent Hendrick|
|Executive Creative Director||Laura Sampedro|
|Executive Creative Director||Carlos Alija|