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Laurent Simon
Laurent Simon
Executive Creative Director at BBC Creative
London, United Kingdom
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TitleThe Miracle of Mulberry
Agency
Campaign Miracle of Mulberry
Advertiser Mulberry
Brand Mulberry
Date of First Broadcast/Publication 2015 / 11
Business Sector Apparel, Fashion & Footwear
Philosophy The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle. 
Media Type Web Film
Length
Market United Kingdom
Production Company
Post Production
Audio Post Production
Brand Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Copywriter
Art Director
Managing Partner
Account Director
Head Of Planning
Agency Producer
Director
Production Company Producer
Editor
Sound Designer
Sound Designer
Post-production Producer
Music Company / Composer
Music Arranger
Music Composer
Music Arranger
Music Composer

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