| Title | Loss |
| Agency | BBC Creative |
| Campaign | Help Children |
| Advertiser | Children In Need |
| Brand | Children In Need |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | £10 helps a child cope with the loss of a loved one |
| Media Type | |
| Executive Creative Director | Laurent Simon |
| Art Director | Xander Hart |
| Copywriter | Edward Usher |
| Artist | Dan Tague |
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