Title | Designers Front |
Title (original language) | Designers Face (anglais) |
Agency | Publicis Conseil |
Campaign | Unforgettable |
Advertiser | Renault |
Brand | Renault |
Date of First Broadcast/Publication | 2012 / 9 |
Business Sector | Cars |
Story | Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’. |
Media Type | |
Account Manager | Hélène Duvoux-Mauguet |
Account Manager | Zina Ayari |
Account Manager | Carine de Oliveira |
Account Manager | Laure Maisonneuve |
Account Manager | Marie-Elise Archambaud |
Account Manager | Claire Roy-Thermes |
Account Manager | Patrick Lara |
Executive Creative Director | Olivier Altmann |
Advertising Manager | Amélie Bannel |
Advertising Manager | Andreea Culcea |
Advertising Manager | Dominique Musset |
Advertising Manager | Bruno Travade |
Advertising Manager | Stephen Norman |
Art Director | Charles Guillemant |
Copywriter | Thibault Froment |
Production Company | Elysian Fields |
Director | Benedict Redgrove |
Print Producer | Jean‐Luc Chirio |
Print Producer | Soone Riboud |