Title | Made that way 3 |
Agency | Accenture Song |
Campaign | Made That Way |
Advertiser | Plusnet |
Brand | Plusnet |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Internet Service Providers |
Philosophy | The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it. |
Problem | Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots |
Media Type | Web Film |
Length | |
Sound Design Company | Grand Central Recording Studios |
Creative Team | Rob Donaldson |
Creative Team | Joe Dennett |
Creative Director | Dickie Connell |
Account Planner | Matt Sadler |
Account Director | Alex Guyan |
Agency Producer | Georgia Dickinson |
Production Company | Kream |
Director | Damien O Donnell |
Production Company Producer | Paula Mackersey |
Production Manager | Francesca Resteghini |
Director of Photography (DOP) | Peter Robertson |
Editor | Tom O Falherty |
Editor | Jonah Maddox |
VFX Company | Kream |
Post Production | Anne-Marie Downes |
VFX Artist | Beverley Wells |
Colorist | Scott Harris |