Atila Martins
Art Director at Y&R Praha
Praha 5, Czech Republic
TitleBeach
Agency
Campaign Coleman Sleeping Bags
Advertiser Camping Gas
Brand Coleman
Date of First Broadcast/Publication
Story

This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.

Media Type Magazine
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Retoucher
3D Graphics

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