Brice Davoli
Music Arranger at Publicis Conseil
PARIS, France
TitleLate Night Drama (French)
Title (original language)Le drame de fin de soirée
Agency
Campaign #NightAssistance
Advertiser Mondelez International
Brand Granola
Date of First Broadcast/Publication 2016 / 4
Business Sector Biscuits, Bread, Crispbread
Problem Granola s’inscrit dans les usages de la cible en préemptant un moment de consommation bien singulier : la petite dalle de fin de soirée. Une réalité de consommation constatée dans de nombreuses conversations sur Twitter et confirmée par une étude menée par Data2Decisions en septembre 2015 avec 79% des 18-25 ans déclarant consommer des biscuits la nuit.
Media Type Television
Length
Marketing Director
Marketing Manager
Brand Manager
Brand Manager
Brand Manager
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Copywriter
General Manager
Account Executive
Project Manager
Head Of Planning
Strategic Planner
Account Executive
Social Media Manager
Digital Art Director
Project Director
Project Director
UX Designer
Director of Public Relations
Director of Public Relations
TV Production
Head of TV
Production Company
Production Company
Executive Producer
Post Production
Post Production
Post-production Producer
Executive Producer
Music, Radio and Sound Design
Music Composer
Sound Producer
Music Producer
Media Agency
Managing Partner

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