| Title | FIAT Italian Masterpiece |
| Agency | Publicis Sapient |
| Campaign | FIAT Italian Masterpiece |
| Advertiser | Chrysler Group LLC |
| Brand | Fiat |
| Date of First Broadcast/Publication | 2013 / 11 |
| Business Sector | Cars |
| Story | We and FIAT like to go big— so when we were asked to celebrate the roomier FIAT 500L, the only way to make our point was by putting another Italian masterpiece inside. FIAT and us recreated Sistine Chapel frescoes on the ceiling of a FIAT 500L live at the LA Auto Show. The event garnered global attention press from major news outlets, leading auto blogs, TV news and in advertising trades like Creativity. Our efforts included live production, streaming, and daily social media posts videos, some via Google Glass. We generated online and offline buzz while artist Nicola Verlato painted 8-10 hours a day—and nearly 36 hours straight on the last two days—to finish in time. A set of content videos showcased the unique preparation for the project, as FIAT reconfigured the car —removing the seats, installing a custom floor and creating a fiberglass ceiling for the canvas. The artwork will be on display at auto shows and art events across the U.S. Ultimately, it will be auctioned for charity. |
| Media Type | Case Study |
| Length | |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| Account Director | Alan Clisch |
| Director of Design | Alejandro Mendoza |
| Manager Interactive Development | Alejandro Roses |
| Senior Manager, Creative Operations | Ariel Bellumio |
| Creative Director | Boris Stojanovic |
| Associate Designer | Daniel Fernández |
| Associate Designer | Daniel Gonzalez |
| Manager, IPM | Giancarla Caprirolo |
| User Experience | Guto Nicolucci |
| Creative Director | Jake Wheeler |
| Senior Editor | Javier Urquiza |
| Senior Associate, Interactive Developer | Jimmy Satizabal |
| Senior Art Director | Jorge Gomez |
| Editor | Joseph Heck |
| Account Executive | Kelly Willson |
| Senior Art Director | Mario Gomez |
| Producer | Mike Diaz |
| Senior Art Director | Otton Othman |
| Associate Designer | Pamela Roca |
| Associate Creative Director | Paul Amelchenko |
| Senior Interactive Developer | Rafael Jimenez |
| Art Director | Stacey Fredrickson |
| Senior Associate, IPM | Veronica Gurdian |
| Copywriter | Will Hughes |
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