Dodge - "Born Dodge Desktop 2"

Publicis Sapient

Publicis Sapient Boston, United States

6416

Brand: Dodge
Country: United States

Advertiser: Fiat Chrysler Automobiles

Title	Born Dodge Desktop 2
Agency	Publicis Sapient
Campaign	Born Dodge Redesign
Advertiser	Fiat Chrysler Automobiles
Brand	Dodge
Date of First Broadcast/Publication	2015 / 3
Business Sector	Automotive
Philosophy	(Audience) The Dodge community is a large and diverse one. From old-school gear heads to 30-year-old soccer moms, our audience is comprised of the full spectrum of drivers. However, they all share one common thread – Dodge drivers see themselves as rebels with a cause who go against the grain (Strategy Behind the Work) Dodge drivers are loyal to the brand. As such, they want to be in the know about the latest happenings. To take advantage of this existing group, we created an interactive experience where these individuals can feel like they are being rewarded for their loyalty. This space had to be interactive and fun, one that represented the Dodge brand. It had to be consistently offering new content and features to keep them coming back for more. And it had to showcase the object of every Dodge fan’s desire – Dodge vehicles.
Problem	(Marketing Challenge & Objectives) Dodge has a fierce and loyal community of drivers. From auto shows to drag strips, you can find these individuals immersed in the Dodge lifestyle. But how do we keep this same level of enthusiasm alive online? Simple - by creating an interactive online space that will keep them coming back to learn about all the latest events, news and stories related to Dodge.
Result	(Creative Solutions) We redesigned and reconfigured the Born Dodge experience that houses all of the latest Dodge info. Now, Dodge enthusiasts can immerse themselves in social media postings, press releases, new marketing campaigns, image galleries and more – all in one place. Born Dodge is easy to navigate and makes it easy for users to find exactly what they’re looking for. It’s the ideal online playground for drivers who love the Dodge lifestyle. (Execution) Born Dodge is the first fully responsive site created by Dodge. This means users can access the site from any device and Born Dodge will automatically adjust its layout to meet the screen’s dimensions. Born Dodge also offers a dynamic user experience – it is always changing and being updated to keep up with the interests of drivers. Additionally, Born Dodge automatically pulls in new content from sites like Facebook and Twitter so that users can have access to the latest info. (Results) Dodge fans are digging the site. Site visits are up 110% compared to the same time last year.
Media Type	Web Site
More Information	www.dodge.com
Technical Director	David Oh
Designer	Daniel Fernández
Project Manager	Juan Serrano
Chief Creative Officer	Gaston Legorburu
Associate Creative Director	Alejandro Mendoza
Studio Director	Boris Stojanovic
Associate Creative Director	Paul Amelchenko
	Michael Valeron
Project Manager	Laura Zubillaga
Project Manager	Giancarla Caprirolo
Art Director	Mario Gomez
Quality Assurance Engineer	Yatish Upadhyaya
Copywriter	Ari Bazinsky
Designer	Alex Wexler
Account Director	Mickey Wilson
Account Director	Kristen Andrzejewski
Project Manager	Ram Mohan Muthusamy
UX Designer	Michelle Shahar
	Charlton Ochoa
Quality Assurance Engineer	Kushi Gupta