| Title | Parade |
| Agency | Hakuhodo Percept |
| Campaign | make.believe |
| Advertiser | Sony Corporation of America |
| Brand | Sony |
| Posted | May 2012 |
| Product | Cybershot |
| Business Sector | Cameras & Video Cameras |
| Tagline | make.believe |
| Media Type | Television |
| Market | India |
| Executive Creative Director | Shobhit Mathur |
| Executive Creative Director | Sabuj Sengupta |
| Production Company | Cutting Edge |
| Director | Karina Taïra |
More Work
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- BRAND:
- Sony
- AGENCY:
- Hakuhodo Percept
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- BRAND:
- Sony
- AGENCY:
- Hakuhodo Percept
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- BRAND:
- Sony
- AGENCY:
- Hakuhodo Percept
The Best of Sony in a Smartphone
- BRAND:
- Sony
- AGENCY:
- Hakuhodo Percept