Title | The First Post in Braille |
Agency | McCann Lima |
Campaign | The First Post in Braille |
Advertiser | National Blind Unit of Perú |
Brand | Unión Nacional de Ciegos del Perú UNCP |
Posted | June 2014 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | The National Blind Unit (UNCP), using its Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. |
Media Type | Social Media |
More Information | https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater |
Chief Creative Officer | Mauricio Fernández-Maldonado |
Chief Creative Officer | Nicolás Romano |
Copywriter | Frank Martí |
Art Director | Christian Silva |
Digital Director | Miguel Bulnes |
Social Media Executive | Jhonatan de la Cruz |
Social Media Executive | Mónica Campos |
Social Media Executive | Case Production |
Director | Dante Effio |
Production Company Producer | Kike Pacheco |
Post Production | Animal FX |
Sound | Sónica |