| Title | Sardines in oil |
| Title (original language) | Sardinendose |
| Agency | Ogilvy Germany |
| Campaign | Sardines in oil |
| Advertiser | WWF |
| Brand | WWF |
| Posted | July 2006 |
| Business Sector | Environmental & Animal Issues |
| Story | Old oil-tankers like the "Prestige" in 2002 are ticking timebombs that regularely cause oil catastrophies on sea and on our coasts. Tons of heavy duty oil mean sure death to thousands of animals and threaten our eco system. |
| Philosophy | We see a can of oil-sardines bathed in heavy duty oil from the oil-tanker prestige. It shows in a drastic way what happens to our food, if we don't take measures to prevent further oil catastrophies. |
| Problem | Raise awareness and funds to stop those environment-killers from cruising our seas. |
| Media Type | Billboard |
| Market | Germany |
| Photographer | Joachim Bacherl |
| Copywriter | Philipp Boettcher |
| Art Director | Philipp Boettcher |
| Creative Director | Thomas Hofbeck |
| Art Director | Marco Weber |
| Creative Director | Stephan Vogel |
| Copywriter | Joerg Schrod |
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