Title | Crime Scene Evidence |
Agency | FoxP2 |
Campaign | Cape Town Station Activation |
Advertiser | The DNA Project |
Brand | The DNA Project |
Posted | July 2012 |
Business Sector | Public Safety, Health & Hygiene |
Story | Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable. |
Media Type | Television & Cinema |
Copywriter | Kenneth van Reenen |
Copywriting | Justin Osburn |
Art Director | Brendan Hoffmann |
Art Director | Reijer van der Vlugt |
Executive Creative Director | Justin Gomes |