| Title | Horse Race |
| Agency | Berghs School of Communication |
| Campaign | Death Bet |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | Peta |
| Posted | July 2012 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Copywriter | Viktor Jacobsson |
| Copywriter | Rickard Beskow |
| Art Director | Andreas Ekelund |
| Art Director | Eva Wallmark |
| Art Director | Michal Sitkiewicz |