Christian Galvez
Supervisor de clientes at BBDO Guerrero
Makati City, Philippines
TitleStamp
Agency
Campaign For Persistent Headaches
Advertiser Bayer HealthCare LLC
Brand Saridon
Date of First Broadcast/Publication
Tagline For persistent headaches.
Story

Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!"

Philosophy

A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.

Problem <p>Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget.</p>
Result <p>The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide!</p>
Media Type Television
Chief Creative Officer
Creative Director
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Account Director
Account Manager
Client Supervisor
Strategic Planner
Producer
Director
Director of Photography
Production Company
Post Production
Sound Production
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
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Producer
Client Supervisor
Client Supervisor

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