| Title | Seed Coaster |
| Agency | Rethink Communications Inc. |
| Campaign | Seed Coaster |
| Advertiser | Molson Breweries |
| Brand | Molson Canadian |
| Posted | July 2012 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada. |
| Media Type | |
| Account Manager | Leora Katz |
| Producer | Narine Artinian |
| Copywriter | Mike Dubrick |
| Art Director | Irene Pau |
| Creative Director | Dré Labre |
| Creative Director | Chris Staples |
| Creative Director | Aaron Starkman |