Dré Labre
Dré Labre
Creative Director at Shootbox Media
Toronto, Canada
TitleSeed Coaster
Agency
Campaign Seed Coaster
Advertiser Molson Breweries
Brand Molson Canadian
Story

Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada. 

Media Type Print
Account Manager
Producer
Copywriter
Art Director
Creative Director
Creative Director
Creative Director

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