Title | Uber Food Drive |
Agency | Rethink Communications Inc. |
Campaign | Uber Hunger |
Advertiser | Uber |
Brand | Uber |
Date of First Broadcast/Publication | 2016 |
Business Sector | Consumer & Public Services |
Story | Uber gave each and every smartphone user the ability to start their own food drive. The company simplified the process of donating food using its Uber Eats app. Instead of ordering food for themselves, users could log on and order meals to be delivered directly to the homeless and hungry on Toronto streets. In the first day alone roughly 800 meals were delivered. |
Media Type | Outdoor/Out of Home |
Length | |
Production Company | Relish Editing |
Production Company | Vapor Music Group |
Art Director | Joel Holtby |
Copywriter | Mike Dubrick |
Creative Director | Mike Dubrick |
Creative Director | Joel Holtby |
Creative Director | Aaron Starkman |
Creative Director | Ian Grais |
Creative Director | Chris Staples |
Creative Director | Dré Labre |
Production Company | Skin + Bones |
Producer | Brendan Quinn |
Director | Fraser White |
Agency Producer | Vanessa Birze |
Creative Team | Tasha Marie-Litt |
Editor | Michael Barker |
Music & SOund | Julian Rudd |
Programmer | Hanna Chen |