Title | Team Canada #Whatsthere |
Agency | BBDO Canada |
Campaign | What's There |
Advertiser | Canadian Paralympic Committee |
Brand | Canadian Paralympic Committee |
Date of First Broadcast/Publication | 2014 |
Business Sector | Sports Teams, Sports Events |
Tagline | It's not what's missing, it's what's there |
Story | With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It's not what's missing, it's what's there |
Media Type | Television |
Length | |
Colorist | Alter Ego |
Creative Director | Peter Ignazi |
Creative Director | Carlos Moreno |
Associate Creative Director | Simon Craig |
Associate Creative Director | JP Gravina |
Art Director | JP Gravina |
Copywriter | Simon Craig |
Agency Producer | Jennifer Morrison |
Account Director | Rebecca Flaman |
Account Supervisor | Jaya Rizzi |
Director | David Quinn |
Production Company | Sons & Daughters |
Director of Photography (DOP) | Gabe Langlois |
Editor | Gord Koch |
Colorist | Wade Odlum |
Sound Design Company | RMW Music |